Ted Patrick - Demos & MAX @ Adobe Systems
Note: This is the personal blog of Ted Patrick. The opinions and statements voiced here are my own.
Get over it, Flash Player made video overlay advertising possible!
DIGG IT!
8
Comments
Published
Thursday, August 23, 2007
at
1:31 PM
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There is a great online debate raging over who invented video overlay advertising. The fact is that video support in Adobe Flash Player made 100% of this possible and we are seeing a multi-billion dollar market form right before our eyes. Regardless if the overlay ads are delivered by VideoEgg, YouTube, BrightCove, or even Adobe within AMP, Adobe Media Player, one things should be crystal clear, Flash Player is how video is delivered.
Flash Player allows you to play video on a surface and allows a developer to fully control the experience of video presentation. The result is that many innovative companies have turned to Flash for custom video players and creating ad engines that allow overlays over video. With the addition of H.264 and full screen video, Flash Player is really changing the game for video online. With AMP, Adobe Media Player we will see this taken even further. AMP is really targeting the desktop video DVR market and in a few months we will see this land big for content owners, advertisers, and most of all end users. Video offline is such a nice change.
While everyone fights over who invented video overlay, I think every one is in agreement that Adobe Flash Player made this a reality.
For detail on AMP, H.264, Flash Player and all the new stuff we are working on at Adobe, I would highly recommend being at the Adobe MAX 2007 Event in Chicago Oct 1-3.
Cheers,
Ted :)
8 Responses to “Get over it, Flash Player made video overlay advertising possible!”
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Actually, Director predated Flash in use of video overlays. I don't think advertising had been invented back then, though.... ;-)
jd
Interactive video experiments were also on the QuickTime 1.0 developer disc.
h264 is superb news
about ads and flash video
hopefully it won't became so unbeliavble that people start hating it too much, like popups
cheers
Alex
"we are seeing a multi-billion dollar market form right before our eyes."
Well, maybe *you* are, but...
http://flashblock.mozdev.org/
Unasked for full screen video ads that annoy the user seems to be ok by Adobe, and so does limiting the feature set drasticly by disallowing any user inputs while in full screen mode. That just killed my fullScreen RIA dream and renders my app useless.
misc. I am pretty sure FlashBlock is not being installed 8M times per day. There is a ton of value added to the web using Flash.
How would you view YouTube?
Cheers,
Ted :)
Full-screen can only be enabled with a mouse click on the user interface to avoid the situation you describe. Additionally preventing keyboard input during full screen prevents the stealing of user credentials using fake Windows/OSX login screens. Keyboard access was limited to prevent these type of social hacking on websites.
For the use cases Full-Screen solves it is ideal.
Ted :)
very nice info thank you